Vol. 2 No. 1 (2026)

Articles

• How Plain Language Initiatives in Financial Services Affect Customer Comprehension

  Dania Asif

  • PDF

• How Chatbot Conversational Design Affects Perceived Brand Warmth and Competence

  Maria Mazher, Bisma Mazher

  • PDF

• Register Shifting in Customer Complaint Escalation Processes

  Irum Azeem

  • PDF

• The Linguistics of Urgency in Phishing Emails Versus Legitimate Business Emails

  Sami Khan

  • PDF

• Managing Employee Moonlighting in the Gig Economy Era

  Majid Ahmed

  • PDF