Insights Across Disciplines

Articles

• How Chatbot Conversational Design Affects Perceived Brand Warmth and Competence

  Maria Mazher, Bisma Mazher

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• Register Shifting in Customer Complaint Escalation Processes

  Irum Azeem

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• The Linguistics of Urgency in Phishing Emails Versus Legitimate Business Emails

  Sami Khan

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• Managing Employee Moonlighting in the Gig Economy Era

  Majid Ahmed

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• How Plain Language Initiatives in Financial Services Affect Customer Comprehension

  Dania Asif

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